Build an Art CollectionA refined approach to building art collections.

An interview with
Sheri Pasquarella

Bill Powers

How does somebody end up becoming an art advisor?

Sheri Pasquarella

It’s a funny job because there are so many people doing it with so many different skill sets, educational backgrounds, etc. Some have PhDs; others rely on their impressive social connections.

John Baldessari, Black with Carousel Horse, 2009
John Baldessari, Noses & Ears, Etc. (Part Two): Two (Flesh) Faces with (Blue) Ears and Noses, Two (Flesh) Hands and Hobby Horse, 2006, Three dimensional archival digital photographic C-prints with acrylic paint, 78 1/4 x 71 1/2 x 4 in. (198.76 x 181.61 x 10.16 cm) © John Baldessari, 2006. Courtesy Marian Goodman Gallery, New York. Placed in an SLP Art Advisory Collection in 2006.

Luckily for me, I started with actual exposure to building a contemporary art collection. This was at Marlborough, in the late 1990s and early 2000s. I’d been promoted to an Associate Director, and a good portion of this job entailed assisting Tom Cugliani, who was the Curator of the Royal Caribbean / Celebrity Cruise Art Collection.


Business ConsultingA distinct service for creative business owners.

The Story of You:
How you became an SLP Creative Client

You had a vision for culture, aesthetics, and/or design. You had relevant, even impressive, academic credentials. After school, You worked in a capacity that helped develop that skill. Inevitably, You decided to open a [gallery/not-for-profit/architectural firm/media company/other creative small business or service].

Kristin Baker, Coiled Rosy, 2011
Kristin Baker, Coiled Rosy, 2011, Acrylic on PVC, 39 x 26 inches © Kristin Baker, 2011. Courtesy The Suzanne Geiss Company, New York. Kristin Baker is represented by SLP Creative client The Suzanne Geiss Company.

Alone, You had tenacity, talent, and luck. Good social skills didn’t hurt either. You found success. Opportunity begat opportunity. To manage this, You added new things to the mix: people, computers, an office, etc.

You had a business.

Opportunities continued to arise. You should have been excited, confident, and in control. Instead...